Scuter prepares its debut in Milan: in the interview with Startupbusiness, the CEO and co-founder says that the first commercial launch is scheduled for early November 2025, with a fleet of 200 vehicles. The official date should be announced on 30 October through a flash mob marketing activity in different areas of the city.

The key point is the difference compared to many sharing operators: Scuter presents itself as a tech company that has built the vehicle (not adapted "off-the-shelf vehicles"), combining hardware and software and focusing on stringent safety and usability requirements.

Milan was chosen as a "laboratory" for shared mobility demand and the search for alternatives to private cars. The stated ambition is not just to be a sharing operator: the Milan launch is seen as a flagship, while the main model looks to licences for municipalities/municipal companies, utilities and local operators, with a platform that coordinates fleets.

The story also reveals the "behind the scenes": years of development and approval, slowdowns due to the pandemic and supply chain, the effects of the geopolitical context and even bureaucratic setbacks that froze public funds, which were overcome with attention to costs and bridging finance. Now the challenge is to measure the performance of the service on a city-wide scale in the field.

Want all the details of the interview? Read the full article on Startupbusiness